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About Us

Spreading Christmas Cheer All Year Through

Tinsel Toes Christmas Shoppe is a sister-owned year-round Christmas store specializing in beautiful, handcrafted Advent & Christmas decorations. We pride ourselves in handcrafting and curating Christmas decorations that are truly unique -a refreshing alternative to the mass produced decorations that litter the supermarkets each season. The majority of our products are locally sourced from artisans right here in South Africa, and many are made by our very own Elves.


Tinsel Toes is more than a shop, we strive to capture and spread the true essence of the Christmas spirit in everything we do. 

Our Story

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Tinsel Toes started out as a passion project back in 2011 by two sister-besties who share a love for Christmas that dates back as far as our earliest memories. Back then it was just us crafting away for local markets dreaming of one day opening our very own Christmas Shop. Since then we've been on many journeys together & apart. But even when oceans separated us we always connected in spirit around our favourite time of year - Christmas!

Well, in 2021, the North Star finally aligned in somewhat less than desirable circumstances - the tech company we worked for folded suddenly. We had one week to prepare for the closure, and the ramifications were widespread for many people. But you know what we say in the North Pole? When life gives you plums - make sugar plums. And that's exactly what we did. 

With nothing to lose and at the very least only extra cheer to gain, we set about (with the stamina of true Elves) making our lifelong passion  - Christmas Cheer - a tangible part of our quotidian reality. Three weeks, many late nights and early mornings, countless creative bursts, and a bit of Christmas magic later, Tinsel Toes Christmas Shoppe was born. On 18 October 2021, our little Christmas shoppe launched on Instagram to the excitement of fellow Christmasphiles and slowly grew over the following months.

And here we stand strong and jolly - our year-round Christmas shoppe stocks locally made Christmas treasures and gifts. We design and handcraft many of our products and constantly work on making beloved Christmas treasures of olde a local, South African reality.

We're delighted you found us. 

Image by Joanna Kosinska

Meet The Elves

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